How does an entrepreneur GET CLEAR? Really clear about business, customers, profits and the entire spectrum that makes up an entrepreneur’s life.
How CLEAR are you about your business goals, most profitable market segments, long-term strategy, day-to-day business operations and the integration of all these with your life goals?
You may have an immediate sense of what you think you want. It could be one or more of the following:
- Better Margins, More Profits, More Revenues
- More Customers, High Ticket Customers, Customer Retention
- New Market Segments, Products, Services
- Get out of day-to-day Firefighting (Crisis Management)
- Create more time for creating new avenues for your business instead of being stuck in day-to-day crisis handling
- Find better employees (who own their work and are proactive)
- Build Better Systems
- Streamline your operations in such a way that your employees take ‘complete responsibility’ for their roles & solve problems proactively instead of making excuses
Whatever is on your list, it is often difficult to decide where to start.
Seth Godin has a riff titled “The Priority List”. He says, the ability to decide “what to do next” is an underrated skill. For example, he says:
Is it better to email an existing customer, send a brochure to a prospect or improve your product a bit? Should you tweet or post a new blog post? Should you have a meeting to coordinate your team or spend ten minutes returning phone calls instead?
Do you have a list? Have you figured out which metric you’re trying to improve? Can you measure the impact of the choices you make all day?
I see this mistake in business development all the time. Assume for a moment that the goal of someone in this department is to maximize profit. Why then would this group spend most of its time tweaking existing deals (looking for a 3% improvement in yield) instead of spending the same time and effort doing new, game-changing deals?
If you already have your LIST along with corresponding MEASURES, and you are still struggling to “Get Clear”, then what could be missing is clarity regarding your goals.
When did you last review your Goals? What are you REALLY up to?
Stephen R. Covey said “Priority is a function of context.”
So, WHY are you doing whatever you are doing?
Is that CLEAR?